New Mulberry format erected. I figured that an appropriate subject would be talking about remakes, re-creations, and reinventions. Sometimes those stellar corporate big-wigs come up with the brilliant idea to release something that has already been done. Examples include the Star Wars Trilogy, several album releases, and countless television shows.
Most the time, when companies re-release old products, they add a cosmetic feature, thus making it “better.” For instance, George Lucas added several computer effects and generally cleaned up his Star Wars movies. When albums get re-released, oftentimes, it’s a special edition or some other hokey gimmick; and that leads me to the point of the entry.
All that re-releases are is a gimmick. They create the aura of necessity, in which the consumer feels he/she must buy this “new” product, for fear of losing it forever to Father Time.
Bottom line: it’s all crap. All of it. The Mulberry Hand is just like it was before, I will tell you that right now. It just looks different.